Social media strategy is one of my key areas of strength. In fact, those who are keen on using soical to market their music often ask me what I would do if I were in their shoes.
More than anything, you have to play long ball with social media. The return on your investment (ROI) probably won’t show up right away.
But that doesn’t mean that it’s not worth doing.
Many musicians have used popular social networks to accomplish a variety of different goals. Some have established key connections that helped to move their music career ahead, while others have built an online following and a loyal fan base that buys everything they put out.
At this point, let me turn this around on you. Do you have a social media strategy for your music?
If you’re not getting the results you’re looking for, I want you to go through the following list and carefully consider if you are doing all of these things or not.
- Do you have a Facebook Page (and not just a profile)?
- Are you sharing new posts on a daily basis?
- Are you using a variety of media, including photos, audio, and video to connect with your fans?
- Are you telling a story with your tweets (i.e. are you posting something other than ‘check out…’)?
- Are you using pic.twitter.com to make your tweets more engaging (instead of just cross-posting photos from other platforms like Instagram)?
- Are you connecting with others (i.e. @mentions, retweets and favorites)?
- Are you consistently posting new photos, at least on a weekly basis?
- Are you creating and organizing a photo series using hashtags?
- Are you encouraging your fans to take Instagram photos of you at your live performances?
- Are you using an attractive profile and cover photo on your profile page?
- Do you have a Google+ page for your music?
- If you have a blog, have you set up Google Authorship?
- If you have a WordPress blog, do you have it set up to publicize to sites like Tumblr and Path (i.e. by using the Jetpack plugin)?
- Are you using a social management tool like HootSuite or Buffer to schedule out posts for your social networks?
- Do you have your own dot-com domain name and website?
Social Media Strategy: Conclusion
If you answered ‘yes’ to 10 or more of these questions, you are well on your way to becoming an effective social marketer.
If you answered ‘no’ to six or more questions, your social media strategy definitely needs some work.
The good news is that I am here to help. I offer one-on-one social media consultations for musicians, chock-full of useful ideas and actionable tips.
If you aren’t happy with your social media ROI, I would encourage you to get in touch with me. Let’s talk it over, and see if we can come up with a plan to overhaul your online presence.