It has often been said that if you fail to plan, you plan to fail. Unfortunately, this is exactly what many musicians do (or don’t do as the case may be).
How much time are you wasting on empty, non-productive pursuits online? How often do you get sidetracked while trying to work on something important?
The online world can certainly be a distracting place, but if you have a plan for how you are going to approach your marketing activities, you will rarely need to spend more than 15 to 30 minutes a day on the internet (unless you are regularly blogging as this activity may require more time).
On the other hand, if you don’t have a plan, how much time could you end up wasting online? One hour? Two hours? Three hours?
That’s not time you’re going to get back!
Online marketing is important, but it isn’t everything. Practicing, performing, and recording should be higher priorities on your list of things to do.
If you find that your online marketing efforts aren’t organized, I would recommend developing an online marketing checklist to boost your personal productivity.
How to Put Together an Online Marketing Checklist
Your checklist does not need to be perfect. It doesn’t even need to be great. Its purpose is simply to guide you through the tasks that you need to do while you are on your computer.
Take a moment to ask yourself this question: what is important to me?
You already know what you need to do online. No one else can tell you what matters to you most (though you can bounce ideas off of other people).
So, start by making a list of the things you see as being important. Here are a few different items you might consider:
- Answering emails.
- Writing a blog post (technically, you don’t have to do this while you are online; if you’re going to format it and post it, you do).
- Posting to Facebook, Twitter, Myspace, Instagram, Google+, YouTube, LinkedIn, and so on.
- Posting events on social sites.
- Answering direct messages on social media.
- Interacting with your fans on social media (i.e. posts that have comments on them).
- Reaching out to prospective fans, industry experts and other connections on social media.
This is just a sample list. I’m sure you could think of other things that you’d like to accomplish with your online time. Add them to your list.
3 Steps to Creating a Sustainable Online Marketing Plan
- Create a list. Again, make a list of the online marketing activities that you need to carry out on a daily basis.
- Organize your list. Put the most important items at the beginning of your list, and the least important items towards the end. Sort them by importance.
- Create some boundaries. Figure out how long it takes for you to finish all of your online tasks. Set a daily online time limit.
Not sure how to get started on your online marketing checklist? Not sure what you should be focusing on?
Don’t fret, that’s what I’m here for. I offer one-on-one online marketing consultations for musicians. If you’d like to figure out how to maximize the results of your online marketing efforts, make sure to get in touch with me, and we’ll talk it through.