How often do you publish new content to your blog? Are you staying consistent with your posting schedule?
Many of us tend to let a day or a week go by without doing what we originally set out to do. When we miss one week, what happens? We usually end up missing multiple weeks!
There is something about consistency that enables us to stay engaged and motivated. When we stop and start all over again, it can feel as though all momentum was lost. In a manner of speaking, it was!
In this post, I’m going to explore why posting often is so important, and how to stay motivated so that you won’t lose your forward drive.
The Importance of Consistency
Here are several important reasons to remain consistent with content production:
- Accountability: following through on your plans boosts your self-trust and confidence. Producing frequently also enables you to stay on top of marketing goals.
- SEO and search traffic: we all know that blog posts can generate organic traffic for our websites. However, we never know when a post might hit it big. It might be the next one.
- Reputation: over time, your audience is going to come to expect you to deliver high quality content on a regular basis. If you want to continue to build trust and credibility with your audience, you’re going to want to meet and even exceed expectations.
- Authority: don’t forget; your competition is working hard to outrun you. If you miss a day, and you keep missing more days, you could be dethroned from your position of authority. Or, your audience might begin to look to your competition for the information they need.
Even when we feel like we know these things, we can still fall behind on our duties. Why? Because fear doesn’t motivate us. So, how do we stay motivated?
How to Stay Motivated
A lack of organization and orderliness can stifle motivation. Stay motivated by creating a workable plan for yourself. Here are several suggestions:
- Create an editorial calendar: develop an editorial calendar, share it with your team members, and collaborate on future blog topics. There is power in numbers.
- Develop a content marketing plan: much like your business needs a plan, your content strategy needs a plan too. When you know what you are building towards and you genuinely feel like you are contributing, your motivation will soar.
- Study: you never know where inspiration might come from. Remember to keep your passion aflame by committing to personal growth. Continue to learn about your industry, and also learn about other subjects that interest you.
- Create blog post templates: we all run out of content ideas from time to time. You can curtail creative drought by developing templates for different styles of blog posts. Come up with new and interesting title ideas and keep playing with different formats.
- Write every day: if you write every day, you won’t have to worry about a loss of momentum. You don’t necessarily have to write content for your business or website; you can simply make it a goal to write something every single day.
These are just a few examples of things you can do to stay motivated. If there are any other ideas that have worked for you in the past, don’t hesitate to leave a comment!
Conclusion: Posting Often
Posting often is easy when it’s easy, and it’s hard when it’s hard.
In other words, when you’re on a roll, the ideas keep coming and inspiration doesn’t seem to run dry. However, when creative drought hits, it gets harder to produce regular, value-adding content.
Make sure to take advantage of your “high points” to plan well in advance of your “low points”. That way, you will still have plenty of ideas to work with when you are in the midst of a slump.
If you still find that you’re falling behind on content production, it might be time to hire a writer. Please get in touch with me, and let’s see if we can work together to solve your content challenge.