One of the difficult realities of blogging is that even if you create a great blog post, if you don’t frame it correctly, it won’t resonate with your audience. And by framing, I mean the title of the post.
More often than not, the first thing people see is the headline. A good title will draw people in. However, your post has to do more than draw people in. You still have to deliver the goods, or your readers won’t stick around.
In other words, both the title and the content are equally important. Notwithstanding, you have to start with a great title, because that’s the component that is initially going to grab the attention of your audience.
Create a Working Title
You don’t have to start with a meticulously crafted post title, even though that is your end goal. If you have an editorial calendar, chances are good that you already have a title in mind for the post you’re writing.
If you don’t have a title, then you don’t have a focus for your post. If you don’t have a focus, you don’t really have a post at all.
In short, don’t worry about the final title until you know what your content piece is going to be about. You may find it beneficial to…
Write the Post First
If you have a working title, and you know what you want to say with your new post and what you want your audience to gain from it, then write the full post before revising the title. You should have a better idea of what you want to communicate with your content once the whole piece is written.
However, you should make sure to…
Even though the title needs to engage, it shouldn’t be misleading. If someone clicks on your post and the content disappoints, you will have a hard time creating a positive reputation with your audience. I know I hinted at that already, but it bears repeating.
Ensure that your post title accurately reflects the subject matter. Then…
Make it Informational
People online are often looking for great information. Terms like ‘how to’, ‘learn’, ‘what is’, ‘what are’, and ‘history of’ are known to pique people’s interest. Numbers are also great tools for devising a title.
Here are several examples of commonly used post titles that engage:
- How to Promote Your Blog (How-to posts)
- How to Make Money from your Blog without Ads (Benefit posts)
- 22 Ways to Promote Your Blog (List posts)
- Double Your Blog’s Traffic in 90 Days (Results posts)
- Learn How to Write Blog Posts that Engage (Learning posts)
- The Secret to Becoming a Six-Figure Blogger (Tutorial posts)
- The History of Blog Marketing (History-of posts)
In other words, common copywriting practices are often used to create titles that people can’t help but click on. It is worthwhile to study basic copywriting if you want to craft appealing titles, but that’s another subject for another time.
Once you’ve settled on a format, don’t forget to…
Remember to optimize your title by including relevant keywords. Even though you want your post’s title to be attention-grabbing, it also needs to accurately mirror the theme and focus of the entire post. Again, deception should be avoided.
For example, if you’ve settled on ‘The Secret to Becoming a Six-Figure Blogger’ as your post title, then your keyword is ‘six-figure blogger’.
With all of these considerations in mind, it’s time to…
Finalize the Title
You started with a working title. You wrote the post. You made sure that the title accurately reflects what the post is about. You made the title informational in nature (if applicable). You included several relevant keywords.
Now it’s time to finalize the title. Once you are sure that it conveys what your content piece is about, you are ready to hit ‘Publish”. If you think of a better title later, don’t worry. Blog posts can be edited.
Promote the Post
Even the best content still needs to be promoted. Make sure to distribute your new post to social networks, and promote it to your mailing list subscribers. Encourage your readers to share it and comment on it too!
Conclusion: Creating Engaging Titles
If you still aren’t sure how to go about crafting engaging titles for your posts, I would encourage you to get in touch.
I create content for a variety of different businesses on a myriad of topics, and I would love to work together with you on future projects.