A blog can help to cultivate credibility for your business. It shows that you are willing to allocate time and resources towards developing a relationship with your audience. People tend to feel better about a company that produces their own customized content.
However, a disused blog won’t do you much good. In fact, it might even harm your reputation. If your blog hasn’t been updated in a while, it might be time to delete it or find someone else to manage it (but we’ll get to that a little later).
In this post, I am going to take a look at a few simple things you can do that will build trust with your readers, leads and customers.
Post New Content Consistently
Without regular content additions to your blog, you’re going to find that building credibility is going to be an uphill battle. Consistency will build anticipation, and anticipation will help to solidify your readership. Social proof can play a part in appearing credible, and the more readers you have, the more comments and social shares you will likely have.
In the eyes of a reader, a neglected blog is going to look both unprofessional and untrustworthy. Make sure to develop a plan for content creation and post regularly.
Provide Relevant Information
If your blog doesn’t address a fairly narrowly defined niche, you may find it challenging to gain a solid footing with it. For example, if you offer online guitar lessons, your blog should be on a topic that compliments the subject matter. You might provide your users with reviews and consumer reports, or gear recommendations and instrument maintenance tips.
Though it is sometimes worthwhile to take inspiration from outside sources, don’t deviate too far from your core message. Stay steady, and keep producing content that supports the marketing message of your business.
Provide Useful Information
Relevant and useful content can sometimes go hand-in-hand. When you consistently create content pertinent to your industry, it can help to draw in people that share the same interests.
With that in mind, a lot of people conduct searches and go online to get answers to their questions. By providing your user base with how-to guides, tutorials, tips & tricks and other resources, you can generate more organic traffic for your blog.
Create posts that help people, and your credibility will grow.
A blog can help to start conversations with your target audience. If you are making it a point to discuss relevant industry subjects, readers are going to want to weigh in with their thoughts too.
As was hinted at earlier, a significant number of comments on any post can build trust with your readers. It is an indicator that a large number of people read your blog and have the desire to interact with you.
The more readers you have, the more relevant you will ultimately appear.
Conclusion: Build Credibility with Your Blog
The purpose of building credibility with your audience is to increase conversion rates and your bottom line. A regularly updated blog will not only stimulate more user engagement, it will generate more mailing list subscribers, leads and customers as well.
Marketing has increasingly become more about offering value first. In the online world, the best way to accomplish this task is to have a well-maintained blog. Marketing isn’t just about building awareness for your brand anymore. It’s about developing relationships with your audience and providing them with guides and tutorials that they can use and act on.
Though traditional forms of marketing can still be effective, if you want to reach more people online, it is worth considering the advantages of content marketing.
So, if you aren’t sure how to go about building credibility for your blog, I’m here to help. Please get in touch with me and let’s discuss how we can build more trust with your blog.