Social proof can help your content rank higher in search engines. It can also lend more credibility to your brand and your content.
However, what is social proof exactly? How do you attract more of it? How does it benefit your business?
In this post, we’re going to take a closer look at these questions.
What is social proof?
Social proof is kind of like crowd psychology. The more people do a certain thing in a certain situation, the more others view it as the correct and expected behavior in that situation.
For example, if someone you trusted suggested that you go and buy a product to help your business, you would be more likely to follow through on that recommendation.
Conversely, if someone you didn’t trust made a recommendation, you wouldn’t be as likely to look into it. If no one you know uses that product or service, you are not as likely to follow that advice.
At worst, social proof is like lemmings; people doing something just because the masses are doing it. They have no original thoughts.
At best, it represents a group of people who resonate and share some things in common. It might even signify your various target customer profiles.
How do you attract more social proof?
Here are several ways to build your social proof as a business. This is not a comprehensive list by any means.
- Expand your audience: attracting more social proof all begins with increasing your reach. The more eyes you can get on your website and your content, the more you can get people to interact with it.
- Get your audience to share your content: put social sharing buttons on your blog, and place more call to actions on your posts suggesting that your readers share them.
- Court the media: get your business, website or service mentioned in major publications, and use their reviews and logos on your website.
- Court industry influencers: if industry influencers recommend your product or service, more people will be inclined to check out your offerings and have the desire to work with you. See if you can partner up.
- Display your awards: if your business is the recipient of any awards, make sure to display them prominently on your website.
How does social proof benefit your business?
If you have a blog post that has been commented on and shared hundreds of times on different social networks, more people will be inclined to believe that it is credible and authoritative content. Those people will be more likely to share it too.
If you have a high number of social followers, it will have the same effect on the psyche of your visitors. They will be inclined to trust you more readily.
You could refer to this phenomenon as critical mass or the tipping point. As your audience grows to a certain point, it will continue to expand all on its own. This is the primary benefit of social proof. As more people visit your website and interact with it, you will generate more leads and customers.
Don’t wait for your visitors to start acknowledging your growth or credibility as a business. Start sharing your own content and do everything you can to promote it. Marketing and distribution is a crucial component to building social proof. You have to get into the consciousness of more people to be seen as worthy of their attention.
Sometimes, it is about image and outward appearances. It is possible to look credible without investing a lot of time into building trust. However, don’t stay in that mode. Seek to develop genuine confidence with your customers and website visitors.
If you aren’t sure how social proof could work in your favor, don’t worry. I’m here to help. Please get in touch with me, and let’s explore how you can increase your blog’s credibility.